Branding Strategy
People buy into brands, not products.
In almost every niche, competitors are vying for the same customer. With a high level of competition between products with similar features and price points, purchase decisions often come down to one thing:
Brand recognition.
A brand is the accumulation of the emotional journey a customer takes from when they first interact with you until they become a loyal repeat customer.
Your brand sets expectations about the quality of your products and customer service.
We will help you build and execute a branding strategy that attracts and entices customers.
Help define your motives
Customers have become extremely guarded with how they spend their money.
Today’s consumers today assume a business is only interested in making money. As a result, they are weary of promises that are often forgotten once money is exchanged.
It’s your job to convince them otherwise.
You need to help a potential customer visualize what your business is really about.
For example, you might play up your association with a charity or specific cause like KFC does in order to make a positive impact on the planet.
If you’ve been in business for more than a decade, draw a potential customer’s attention to your brand’s reliability and longevity.
Consistent yet flexible
Our minds are drawn to what is familiar.
It can be the people we interact with or businesses we choose to buy from. We’ll help you run branding campaigns that follow a consistent voice and aesthetics.
Consistent doesn’t mean exactly the same all the time.
We’ll change up your messaging every now and then so that you don’t seem like a pre-programmed robot.
This exercise helps customers get to know you as a business.
They will recognize you in a crowd, understand your purpose, and message. This builds trust.
Infuse some emotion
Emotion is the thread that ties your brand together.
Humans have an innate desire to belong and build relationships. We’ll help you create emotional triggers that connect customers with your brand on an emotional level.
This is why communities such as Harley Owners Group exist.
By providing bike owners a place to connect with other riders, owning a Harley has become a symbolic gesture of a particular lifestyle.
Customers are willing to pay more for a product from a brand they know and trust.
Invest in your competitive advantage
Brand strategy is a key component to the long term success of your business. Contact us today to learn how we can build your brand into a powerhouse.
FAQ
Why should I create a brand?
You don’t want to be just another one of millions of software or law firms. A well-developed brand will help you achieve recognition in a sea of competitors and achieve a level of inherent trust by potential customers.
Am I stuck with the brand you create?
Your brand is a living breathing organism.
It is constantly growing and evolving with respect to outside influences. What’s important is that the change you want is reflected in your internal culture to alter customer perception.
How do you know what values as a brand will best represent my business?
By talking with you, of course.
We can only chart a plan of action after we know what core values define your business.
Do you help with rebranding?
Rebranding is risky, which is why you may want to refrain from changing an established logo just because you feel it’s not pretty enough.
We can help you rebrand successfully using a structured, data-driven approach.